CYBERSPACE—Marketing guru and MakeLoveNotPorn co-founder Cindy Gallop was announced today as a panelist for the upcoming “Women in Porn: Shattering the Myths” online debate taking place on July 22 at MindBrowse.com.
“As someone who is both a distributor of sexually-explicit videos and at times, somewhat critical of the porn industry, Cindy brings a very interesting perspective to the discussion,” said Angie Rowntree, owner of the porn-for-women site Sssh.com, who is organizing and sponsoring the event. “As one of the world’s leading thinkers in advertising and marketing, Cindy also has very impressive credentials outside of the adult entertainment industry.”
A graduate of Somerville College, Oxford, Gallop, whose background is brand-building, marketing and advertising, opened the US office of advertising agency Bartle Bogle Hegarty in New York in 1998 and was named Advertising Woman of the Year in 2003. In addition to her MakeLoveNotPorn (MLNP) enterprise, Gallop is the founder and CEO of IfWeRanTheWorld.com, described as “co-action software” that launched in beta at TED 2010, and was later taught as a case study at Harvard Business School.
Gallop founded MakeLoveNotPorn.com in 2009, and in 2013, together with co-founders Corey Innis (CTO) and Oonie Chase (UX Lead) beta-launched MakeLovePorn.tv, a platform that enables people to share their homemade sex videos online and share in the revenue generated through rental of the videos by site users. Gallop maintains that while the videos distributed by MLNP are sexually-explicit, they are not “porn,” not “amateur,” but “#realworldsex.” The MakeLovePorn.tv site proclaims that it is “of the people, by the people and for the people who believe that the sex we have in our everyday lives is the hottest sex there is.”
“MakeLoveNotPorn’s mission is to make it easier to talk about sex, by making #realworldsex socially acceptable and socially shareable, because other social media networks and platforms won’t,” Gallop said of the inspiration behind MLNP. “When we don’t talk about sex, porn becomes default sex education, in not the best way. Porn isn’t the issue; not talking about sex is. That’s why our tagline is ‘Pro-sex. Pro-porn. Pro-knowing the difference.’
“Women in Porn: Shattering the Myths” will take place July 22 at 3 p.m. Eastern time, and will be available to viewers free of charge on MindBrowse.com. The event also will be live-tweeted and monitored at @ssshforwomen under the hashtag #WomenInPorn. Viewers may interact during the event and pose their own questions and points under the #WomenInPorn, which may then be discussed by the panelists, as well.
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