Porn, Shark Publicity Stunts And Collateral Damage

by Calico Rudasill, Sssh.com

Ever since I was a small child, I’ve been a big fan of nature documentaries. I even love the ones I suspect are highly orchestrated, wherein I assume the film crews are staging scenes involving hunter and prey, or shooting a venomous creature not in its unpredictable natural habitat, but the relatively reliable confines of a fenced-off patch of dirt which looks enough like the animal’s actual stomping grounds to fool unsuspecting viewers.

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Every so often, though, I watch something which seems intended not to educate or enlighten its viewers, but instead appears geared to capitalize on sensational stereotypes concerning the animal’s potential danger to humans.

No other animal has suffered from the unfair treatment of documentarians (and fictional filmmakers) than the noble shark, a creature often maligned as a remorseless serial killer of the high seas, when all they’re really doing is what they must to survive.

More than the silly, self-interested deception of it all, it’s the collateral damage done to the reputation of lemon sharks which pisses me off about the recent shark-focused publicity stunt perpetrated by a certain live cam show company and one of its featured performers.

Give Sharks A Freaking Break, Already

As it’s now increasingly clear the shark bite video was nothing but a publicity-generating hoax, I’m less interested in its efficacy in generating views than I am the awareness on Molly Cavalli’s part that the idea was bound to reflect poorly on the unwitting sharks to whom the nonexistent bite was attributed.

In a text Cavalli allegedly sent to Bryce Rohrer, owner and operator of Florida Shark Diving (who subsequently declined to participate), she included a mock-up of the way the fake wound from the non-bite would look, along with a message stating “I know you are shark lovers and don’t want it to be a negative thing.”

Apparently, Cavalli thought if it looked like a lemon shark had just nipped her a bit, it wouldn’t make the species look too bad – a mere “man biter” as opposed to a dreaded man-eater, I suppose.

Unsurprisingly, Rohrer still didn’t see the stunt as something which would improve people’s attitude toward or understanding of sharks.

“We immediately declined,” he said. “We are pro-shark, pro-wildlife, and want to show the importance of sharks, not villainize them.”

Good on you, Bryce; someone needs to speak up on the behalf of sharks, and I think it’s safe to say it’s not going to be anyone from whichever boating company did agree to take part in the hoax.

Next Time, Challenge Yourself

While the shark lover in me strongly disapproves of Cavalli and company’s stunt, I can’t deny that as a publicity generator it worked out pretty darn well, resulting in millions of exposures for the cam company’s brand name.

Since the adult entertainment industry is prone to copycat behavior and has a follow-the-leader streak in it when it comes to publicity generating ideas that work (like the tired old ploy of offering famous people jobs in porn, for example), I suspect we’ll see more stunts along the same lines as Cavalli’s shark dive in the near future.

My hope is, rather than directly copy this concept, porn companies will challenge themselves a bit, and come up with something more compelling than a fake shark attack.

How about an encounter with a Nile crocodile, for example? Even if it’s not currently a thing, I’m sure with enough persuasion and a few reassuring text messages, a porn performer could convince some Steve Irwin wannabe to invent a “crocodile cage” through which they could pretend to be assaulted. Given the often fatal nature of crocodile attacks, I suppose faking a 20-stitch wound wouldn’t be sufficient to convince people the performer in question had been attacked, so this stunt is going to require way more commitment – like a well-faked amputation of a limb, at least.

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